Faces of Entrepreneurship FT. Tatiana Estevez Carlucci

Tatiana Estevez Carlucci, CEO and Founder of Permalution

Tatiana Estevez Carlucci is a Telfer School of Management alumna with a BComm. During her studies at the University of Ottawa, she also gained experience in marketing, and self-taught knowledge in environmental engineering and alternative agriculture practices. Tatiana also achieved a 3D Printing Design Certificate by Autodesk.

Tatiana is very passionate about nature and technology. So after her studies, she applied her knowledge from her degree in the field of sustainable cities with the Canadian Government. She also worked in the private sector as Head of Innovation.

In 2015, Tatiana founded Permalution, a startup focused on technology and innovation for fog and cloud water harvesting and climate change solutions. In 2017, she was named an UNLEASH Talent for the Sustainable Development Goals of the United Nations for her efforts towards Goal #6: Ensuring access to water and sanitation for all. Later in 2019, Tatiana was part of the UNLEASH+ Program, where Permalution won the 2019 UNLEASH Innovation Lab.

Today in 2022, Tatiana continues to be the CEO of Permalution. She is driven by a purpose of transcending environmental benefits for future generations and creating impact through community and collaboration.

What does entrepreneurship mean to you?

For me, entrepreneurship is a mix of four things:

  1. An avant-garde vision;
  2. Courage;
  3. Persistence; and
  4. Daring to dream a better world into existence.

How are you entrepreneurial?

Both my parents were engineers and entrepreneurs, so I grew up seeing them spend long hours and hard work to see their dreams come into reality. I can say they influenced me greatly.

I consider myself a serial entrepreneur. I have done several ventures, of which two have been a success, and I am always exploring new ideas and solutions that can improve people’s lives.

How does an entrepreneurial mindset contribute to your life?

An entrepreneurial mindset is a solution-oriented mindset, that is open to learning new things and adapting constantly. I inevitably carry this mindset into my everyday life as well, which has been great for developing high self-awareness, learning every day more about myself and creating a very unique path of experience and skills.

*This feature was published as a part of the Faces of Entrepreneurship Campaign, 2021–22.

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